(NASHVILLE, Tenn.) April 10, 2014-Christian retail's top independent distributor New Day Christian Distributors adds Reach Records to its first-rate lineup of music partners. The Atlanta-based hip-hop label plans to kick off its new distribution agreement with anticipated albums from both GRAMMY Award-winning artist Lecrae and rapper Tedashii.

Reach Records was established more than ten years ago on the ideals of faith and positive messaging. Since its inception, the company has grown from a tiny unknown label to a viable forum for the release of best-selling, culturally impactful music.

New Day's Michael Turner comments, "I love hip-hop, and my sons are Reach fans. I have been inspired by what Reach has accomplished as a label over the last decade and have always felt they would be a natural fit for New Day. We are so excited to welcome them to the New Day family!"

"In the past few years, New Day has been making noise in the industry providing a great platform for independent labels to the CBA market," says Reach Records' Ben Washer. "This year we will have some incredible new projects coming out, and we are ready to get creative with their fantastic team to continue creating a platform for our artists."

Among those forthcoming projects from Reach are Tedashii's fourth solo album, Below Paradise, scheduled to release May 27th and a new album from Lecrae by year's end. For additional information on these and other Reach releases, visit www.reachrecords.com.

To find a New Day retail partner near you, visit www.newdaychristian.com.

About Reach Records
Reach Records, an independent record label, was founded in 2003 by Ben Washer and Grammy Award-winning hip-hop artist Lecrae Moore. Since its beginnings, the Atlanta-based label has sold more than 1.8 million albums. Home to five artists-Lecrae Moore, Andy Mineo, Tedashii, Trip Lee and KB-Reach Records can be found in both Christian and mainstream markets. The overwhelming passion of the label is to change the way people see the world, and Reach Records continues to push forward to make this passion reality. For more information on Reach Records, visit www.reachrecords.com.

About New Day Christian Distributors
New Day Christian Distributors is based in Hendersonville, Tenn. and has been a valuable supplier of consumer products-music, DVDs, toys, gifts, books and Bibles-to Christian retail for more than 30 years. Currently the company retains exclusive retail distribution of such high profile artists as Thousand Foot Krutch, Peter Furler Band and Jars of Clay as well as top-notch labels like BEC, Tooth and Nail, and Jesus Culture, among others. Additionally, New Day is the primary CBA distributor of brands including God's Not Dead merchandise, Duck Commander, Melissa & Doug, and Fisher Price. For more information on New Day, visit www.newdaychristian.com.

For more info on Lecrae visit the JFH Artists Database.
For more info on Tedashii visit the JFH Artists Database.

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